Friday, January 15, 2016

Coco Chanel - A pioneer in the fashion business





                         Coco Chanel

  Coco Chanel or Gabrielle Bonheur Chanel was born on August 19,1883 in Saummur, France. When her mother died her farther put her in orphanage, the nuns there taught her how to sew. She had a brief career as a singer there she got her nickname Coco which came from the french word Cocotte which means," Kept Woman". At age 20, Chanel became involved with Etienne Balsan who offered to help her with her business in Paris. She then left him for his wealthier friends Arthur "Boy" Capel . She opened her first shop in 1910 in Paris Rue Cambon where she started selling hats. When her business started blooming she then added stores in Deauville and Biarritz and began making clothes. She made a dress out of an old jersey and people loved it so she offered to make it for them.



  In the 1920's she then launched her first perfume Chanel No.5. Theophile Bader, Pierre and Pual Wertheimer helped Ms. Chanel with Bader getting 70% The Wertheimers receiving 20% and Ms. Chanel  with only 10% and as Chanel No.5 got more popular she repeatedly tried to sue to have the deal renegotiated. In 1925 she introduced the first ever Women's Suit  consisting of a collarless jacket, a skirt, and a shirt. 


  Chanel not only was known for her fashion but for her scandals too. Like the one where she was accused of helping the Nazi because she was seen with Nazi soldier
, Hans Gunther von Dincklage  but the charges were dropped because there was no proof and soon after shut down her company. She returned at the age of 70 and was welcomed back with scathing reviews from critics but won hearts all over the world. She died on January 10, 1971 but her legacy still last till this and she will never be forgotten.
( Where I found my informationhttp://www.biography.com/people/coco-chanel-9244165#legacy)

No comments:

Post a Comment